commercial Research

For our commercial's research we watched multiple commercials on Gatorade and other energy drink commercials. This allowed us to study the mis en scene, camera angles and shots that were used. Every commercial emphasizes a heavy use of lighting and shadows. Most Gatorade commercials end with an athlete placing a bottle of Gatorade somewhere that that athlete does something extraordinary to act like the Gatorade is giving them that power. Following that, most commercials  end with the Gatorade logo being showed and blured shots of a sports team or athlete winning something.